A proposal to Lukas Hüni AG · Zürich

Understanding your trade. Giving it the right expression.

The starting point is your house: some forty years of handling every aspect of collecting historic automobiles, a stand at Rétromobile Paris that tells a story each February, and the collectors who come to see it.

The page you have seen is a first reading of your public content. You may acquire it as it stands, deepen it with us, or extend it to other materials.

See the three packages Back to the proposed page

A proposal by Christophe Picou · Luxpotential.

A yellow Lancia Stratos, 2019
Lancia, 2019
Alfa Romeo automobiles, 2020
Alfa Romeo, 2020
Bugatti meets Bentley, 2017
Bugatti meets Bentley, 2017
Your trade first.
What the reading retained first
40years of collecting, in your own words
11Rétromobile stands shown, 2013 to 2025
25Lancias on the 2019 stand
7Stratos, each in a different colour
6first exhibitors announced for Rétromobile New York, yours among them

Five markers drawn from your public content. The page sets them out; your eye confirms them.

The packages

Choose how far to go together

1

The proposed page

CHF 1'200.–excl. VAT

You recognise yourself in the proposal and wish to have it.

Starting point
The reading already made from your public content.
What you receive
The page as presented, its texts and its design, with a short note on the presentation choices.
Adjustments
One grouped round of comments.
SEO and AEO
Editorial preparation and markup included.

Handover: the files and a 30-minute handover session.

Choose this package
2 To go further together

The page and the conversation

CHF 1'900.–excl. VAT

You want your experience of the trade to enrich this first reading.

A one-hour conversation
Your activity, your collectors, what sets you apart, your priorities. By video call, or in Zürich at your request.
A reading put to the test
A one-page summary: what you bring, your essential messages, your proof.
The deepened page
Texts and hierarchy reworked, in the visual direction presented.
Adjustments
Two grouped rounds of comments.
SEO and AEO
Adapted to the validated content.

Handover: the page, the summary, the files and a 30-minute handover session.

Choose this package
3

The page and the materials

CHF 2'800.–excl. VAT

You want to find this expression again in your exchanges with collectors.

The previous package
Conversation, summary and deepened page.
A presentation sheet
Two pages, in PDF.
A cover visual
A LinkedIn banner.
Adjustments
Two grouped rounds of comments on the page and the materials.
SEO and AEO
The same preparation, with consistent messages across materials.

Handover: all the files and a 30-minute handover session.

Choose this package

In every package: a page in English, a visual direction and the adjustments described. Prices excl. VAT.

Compare

The three packages side by side

What each package includes, line by line.

ItemThe proposed pageCHF 1'200.–The page and the conversationCHF 1'900.–The page and the materialsCHF 2'800.–
The page as presented, its texts and its designIncludedIncludedIncluded
One-hour conversation with youNot includedIncludedIncluded
One-page summary and reworked textsNot includedIncludedIncluded
Presentation sheet, two pages in PDFNot includedNot includedIncluded
LinkedIn cover visualNot includedNot includedIncluded
Grouped rounds of comments122
SEO and AEO preparation of the pageIncludedIncludedIncluded
Files and 30-minute handoverIncludedIncludedIncluded
Included in all three packages

A house that is understood, by visitors and by search engines

Every package includes SEO and AEO preparation. Each term is explained below.

Useful information

Your trade clearly presented, consistent contact details, attributed sources, and answers to the questions collectors ask: "Which dealer in Zürich exhibits historic cars at Rétromobile?", "Who sells historic Lancias in Switzerland?"

A structured page

A heading hierarchy, metadata, alternative texts, sharing information and business markup where validated data allow.

An accompanied handover

A note for your provider: final web address, indexing, consistency with your existing website.

Indexing, ranking and citations in the answers of AI assistants depend on the search engines, on publication and on the visibility of your web address. No package guarantees them.

How it works

Three steps, your trade as the starting point

  • 01UnderstandYour trade as the starting point. In packages two and three, the conversation tests the reading against your experience.
  • 02AdjustYou confirm the facts, the cars, the images and the wording.
  • 03Hand overThe page, the content, the note and the visibility elements. The handover session helps your provider prepare the integration.
Questions

What people ask before choosing

To choose

At CHF 1'200.–, is it the page already presented?
Yes. The first package gives you the page you have seen, its texts and its design, with one grouped round of comments to adjust it.
What is a grouped round of comments?
Your remarks gathered at once and handled together. A new graphic direction or a wider scope is quoted separately.
How is publication organised?
Your provider integrates the page and sets it up on your web address, within your budget. You receive the page, the styles, the visuals, the search elements and a handover note.
When can search visibility begin?
The current preview carries the noindex instruction. The preparation is aimed at the version published on your web address.
How do I confirm a package?
Through a quote setting out the scope, the schedule, the price excl. VAT, the payment terms and the conditions of use of the files. The order is placed by agreeing to the quote.
How are the texts and images used?
Your content is the material of the page. You validate the facts and the visuals; sources and licences are stated; permissions are confirmed with you, including for the press quotations.
Can we go further?
Yes, when a precise question arises about the future of your house. On quotation, after the conversation.

The vocabulary, plainly

SEO
Being found without paid advertising.Search engine optimisation: making a page readable and relevant for search engines. The position in the results is decided by the engines; no package guarantees it.
AEO
Serving as a reliable source when an assistant answers.Answer engine optimisation: when an AI assistant answers a question such as "Which Zürich dealer handles pre-war Bugattis?", a clear page can serve as its source. The fundamentals are those of SEO. Google states that no special markup is required for its generative search features. Citations remain the engines' decision.
Indexing and noindex
Being in the results, or not.Indexing is the recording of a page by a search engine. The preview carries the noindex instruction to stay out of the results during our exchange; it is removed at publication.
Metadata
What is seen before the page is opened.The title and description shown in search results and in the browser tab.
Heading hierarchy
The outline of the page, readable by a machine.One main heading, then ordered section headings, which tell the engines how the page is built.
Alternative text
Describing an image to someone who cannot see it.A short description of each photograph, read by search engines and by people who use a screen reader.
Schema.org markup
An identity card for search engines.The name, address, telephone and activity of your company, described in a standard format. Only on data you have validated.
Sharing information
What appears when the link is shared.The title, description and image shown when a link is sent by message or posted on a network (Open Graph format).
Handover note and session
What is needed to take the page over.A document for your provider, and a 30-minute exchange to answer their questions before integration.
Web address and provider
Where the page will live.The web address is that of your website, for example lukashuniag.ch. Your provider is the person or company who manages that address and its hosting.
Excl. VAT
The price before tax.Excluding VAT. The service is provided from France. Any Swiss VAT is the responsibility of the receiving company, under the acquisition tax. The exact terms appear on the quote.
Lancias on the 2019 stand at Rétromobile Paris
Your view of the proposal

Do you recognise your house? Let us talk about what comes next.

One exchange is enough to confirm the package that suits you. Contact: ia@veia.ai

Talk to Christophe Picou Back to the page